Rooms, Rebuilt

An ongoing creative direction practice — sourcing models, photographers and locations, developing campaign concepts, and directing music videos for artists building their first real visual language.

The challenge

Most emerging artists arrive with a sound but no visual world. Each engagement has to deliver a complete identity — moodboard, casting, locations, wardrobe, and a launch-ready video — on independent budgets and tight rollout windows.

Approach

1. 01

   Lead the creative deck end-to-end: reference scouting, narrative arc, color and wardrobe direction, then translate it into a shot list with the DP.

2. 02

   Source and book the full crew — models, influencers, photographers, MUA, locations — through an in-house roster built over three years in Chicago and Atlanta.

3. 03

   Direct on set and ride the edit, then hand off social cutdowns and press stills so the rollout extends past launch day.