Soft Tailoring

Overview

Styled and co-directed the cover story for Polished Quarterly's tailoring issue. Twelve pages, eight looks, one continuous narrative on softness as the new authority in suiting.

The challenge

Pull from twenty-three brands across two cities in ten days, build a story coherent enough to read as a single voice, and shoot it in a single 14-hour day.

Approach

1. 01

   Wrote the editorial brief as a short fiction piece — every look a scene from the same character's day.

2. 02

   Negotiated pulls from emerging Asian-American designers alongside heritage houses, balancing the book's commercial and editorial halves.

3. 03

   Built a tight on-set system: three fittings rolling in parallel kept the shoot on schedule.