Xen Studios — Year One

Overview

Xen Studios is a 2,400 sqft creative space built to host recording sessions, dance rehearsals, and editorial shoots under one roof. I run operations, A&R and creative partnerships — and shape the artist roster.

The challenge

Open a working studio in 90 days, build a roster of paying clients before runway ran out, and keep the space programmatically full across three disciplines without losing identity.

Approach

1. 01

   Designed a three-zone floorplan — control room, sprung-floor movement studio, photo cyc — that lets disciplines run in parallel.

2. 02

   Booked anchor clients across music (3), dance (2 companies) and brand (4) before doors opened.

3. 03

   Launched the Xen Sessions series — a monthly invite-only showcase that has become a recurring discovery night for Atlanta A&Rs.